UserTesting, an enterprise research provider, has announced a new partnership with LinkedIn aimed at verifying the identities of research participants, in order to reduce identity fraud and increase confidence in research findings. Through an integration with LinkedIn’s recently launched ‘Verified on LinkedIn’ feature, UserTesting customers can now confirm that research panel participants are authentic LinkedIn […]
UserTesting, an enterprise research provider, has announced a new partnership with LinkedIn aimed at verifying the identities of research participants, in order to reduce identity fraud and increase confidence in research findings.
Through an integration with LinkedIn’s recently launched ‘Verified on LinkedIn’ feature, UserTesting customers can now confirm that research panel participants are authentic LinkedIn users.
The move addresses growing concerns around fake LinkedIn profiles and the wider issue of fraudulent respondents in research panels.
“UserTesting’s service is grounded in insights from real people. By incorporating LinkedIn verifications, we can help demonstrate the credibility of that feedback,” said Oscar Rodriguez, vice president of product management at LinkedIn.
UserTesting already uses AI-powered detection tools, behavioural analysis, and human review to maintain the integrity of its contributor network. The new LinkedIn integration is expected to strengthen these efforts.
“As the leader in human insights, we recognise that participant authenticity is critical to the integrity of research findings,” said Karan Mavai, general manager of audience networks at UserTesting.
“This integration with LinkedIn is one of several steps we’re taking to help our customers ensure they’re hearing from real people – not bots, fraudsters, or fabricated personas.”
Fake profiles on LinkedIn are an increasing concern beyond just research fraud. Impersonation accounts have also been used in cyber attacks, targeting employees to extract sensitive company information.
It means that LinkedIn now has a verification system that allows users to confirm their identity using government-issued IDs, work email addresses, or third-party services.
Users who have done so get a badge on their profile page to prove they are authentic.
The social media site also has a feature to include recruiter verification, in an effort to tackle job-related scams.
Other external sites now integrating with the ‘Verified on LinkedIn’ feature include Adobe’s Content Authenticity app, and Behance, allowing creators to display the badge and authenticate themselves through the site, too.
