Heineken UK has partnered with tech consultancy AND Digital to launch sales platform, HeiDeal. It hopes the new platform will support Heineken UK’s sales team by building valuable contracts, providing customers with a smoother experience, and providing more tailored skills with a data foundation. The platform models multiple deal scenarios that optimise margin profitability and […]
Heineken UK has partnered with tech consultancy AND Digital to launch sales platform, HeiDeal.
It hopes the new platform will support Heineken UK’s sales team by building valuable contracts, providing customers with a smoother experience, and providing more tailored skills with a data foundation.
The platform models multiple deal scenarios that optimise margin profitability and product mix, making it simpler for the team to supply pubs and venues with Heineken products.
AND Digital has worked with Heineken’s team for 18 months in the build-up to the release to deliver a programme of digital transformation, including digital upskilling, workshops, and training.
Bren Gentil, senior director of digital and technology, Europe, at Heineken, said: “Working in true partnership with AND Digital has enabled us to upskill and train our own staff and embrace digital transformation together, benefiting everyone at Heineken UK.”
“The launch of HeiDeal sees us raise the bar again, with a continued focus on our customers, enabling long-term growth through digital transformation.”
Will Rice, On Trade director at Heineken UK, added: “By streamlining the way we create deals in the On Trade, we can offer unrivalled, tailormade insights to optimise commercial agreements for our customers.”
Fiona Burton, Club Executive at AND Digital, added: “Enabling quicker and easier deals is key to making supply chains more efficient and profitable and delivering better product experiences for our clients’ customers.”
“The team at AND Digital takes pride in building technology applications and experiences for our customers while equipping their team members to be able to deliver long-term value from it.”
Stay informed with the latest enterprise tech news here.
