Luxury fashion house Cartier and outdoor retailer The North Face have become the latest brands to fall victim to a cyber attack, joining a growing list of companies targeted in recent data breaches that have compromised customers’ personal information. Cartier notified customers via email, shared online via X, that hackers had accessed a “limited” amount […]
Luxury fashion house Cartier and outdoor retailer The North Face have become the latest brands to fall victim to a cyber attack, joining a growing list of companies targeted in recent data breaches that have compromised customers’ personal information.
Cartier notified customers via email, shared online via X, that hackers had accessed a “limited” amount of personal data from its systems, including names, email addresses, and countries of residence.
The email, sent to affected individuals, stated that the breach “did not include any password, credit card details or other banking information.” Cartier has not yet confirmed when the attack took place.
Was not expecting a data breach disclosure from Cartier. pic.twitter.com/qFqWGHDcpd
— Stefano (@stefanoscalia) June 3, 2025
However, experts warn that even basic personal data can be exploited by cybercriminals. “Given the nature of the data, we recommend that you remain alert for any unsolicited communications or any other suspicious correspondence,” Cartier advised in the email.
Meanwhile, The North Face confirmed it had also suffered an attack, reporting that customer data was stolen during credential stuffing incidents targeting its website in April.
In a notification to customers, the company said that on 23 April 2025, it “discovered unusual activity involving our website, thenorthface.com.” The stolen information includes full names, purchase history, shipping addresses, email addresses, dates of birth, and phone numbers.
James Hadley, founder and chief innovation officer at cybersecurity firm Immersive, commented on the string of recent incidents: “Retailers, overflowing with customer information, have become easy targets for attackers and the consequences are substantial.
“Attackers already knew the retail sector has weak defences; however, the recent string of breaches will have emboldened them further. Stolen data is prime material for social engineering and phishing, with cybercriminals often content to play the long game.”
Hadley added: “The typical modus operandi of cybercriminal groups is to threaten to publish stolen information online if Cartier refuses to pay the ransom. However, Cartier should not pay, as doing so offers no guarantee that the cybercriminals will refrain from publishing the data.”
Mike Britton, CIO at Abnormal AI, warned that even without financial or password data, the breach at Cartier still carries significant risk.
He explained that attackers can exploit exposed customer information to craft convincing phishing emails and impersonation attempts, which can lead to further compromise. “Sustained vigilance is vital,” he said, adding that organisations should regularly review who has access to customer data and train staff to spot suspicious activity.
Cartier and The North Face join a growing number of retailers targeted by hackers in recent months. UK supermarkets Marks & Spencer and the Co-operative both suffered attacks that led to stock shortages on shop floors. Lingerie retailer Victoria’s Secret and sportswear brand Adidas have also reported cyber breaches.
